Ways of Seeing: John Berger on William Blake

Possessing and Perceiving: William Blake and the Art of Perception 


Introduction: In the Beginning was the Image

“Seeing comes before words.” We are rooted in imagination.

Seeing comes before words. The child looks and recognizes before it can speak.

But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it.

The relation between what we see and what we know is never settled. Each evening we see the sun set. We know that the earth is turning away from it. Yet the knowledge, the explanation, never quite fits the sight.

Which Sun do you see? – and why?

The way we see things is affected by what we know or what we believe. In the Middle Ages when men believed in the physical existence of Hell the sight of fire must have meant something different from what it means today. Nevertheless their idea of Hell owed a lot to the sight of fire consuming and the ashes remaining – as well as to their experience of the pain of burns.

“When in love, the sight of the beloved has a completeness which no words and no embrace can match:”

When in love, the sight of the beloved has a completeness which no words and no embrace can match: a completeness which only the act of making love can temporarily accommodate.

Yet this seeing which comes before words, and can never be quite covered by them, is not a question of mechanically reacting to stimuli. (It can only be thought of in this way if one isolates the small part of the process  which concerns the eye’s retina.)

We only see what we look at. To look is an act of choice. As a result of this act, what we see is brought within our reach – though not necessarily within arm’s reach. To touch something is to situate oneself in relation  to it. (Close your eyes, move round the room and notice how the faculty of touch is like a static, limited form of sight.) We never look at just one thing; we are always looking at the relation between things and ourselves. Our vision is continually active, continually moving, continually holding things in a circle around itself, constituting what is present to us as we are.

Each hemisphere of the brain has a distinct way of attending to the world, and therefore a different way of seeing it and relating to it. “Attention may sound a bit boring,” notes McGilchrist – who has perhaps done more than anyone to draw our attention to our attention – “but it isn’t at all”:  “Attention is not just another ‘function’ alongside other cognitive functions. Its ontological status is of something prior to functions and even to things. The kind of attention we bring to bear on the world actually alters the nature of the world we attend to … Attention changes what kind of a thing comes into being for us: in that way it changes the world’.” (McGilchrist, The Divided Therapist)

Soon after we can see, we are aware that we can also be seen. The eye of the other combines with our own eye to make it fully credible that we are part of the visible world.

If we accept that we can see that hill over there, we propose that from that hill we can be seen. The reciprocal nature of vision is more fundamental than that of spoken dialogue. And often dialogue is an attempt to verbalize this – an attempt to explain how, either metaphorically or literally, ’you see things’, and an attempt to discover how ‘he sees things’.

In the sense in which we use the word in this book, all images are man-made.

“often dialogue is an attempt to verbalize this – an attempt to explain how, either metaphorically or literally, ’you see things’,”

An image is a sight which has been recreated or reproduced, it is an appearance, or a set of appearances, which has been detached from the place and time in which it first made its appearance and preserved – for a few moments or a few centuries. Every image embodies a way of seeing. Even a photograph. For photographs are not, as is often assumed, a mechanical record. Every time we look at a photograph, we are aware, however slightly, of the photographer selecting that sight from an infinity of other possible sights. This is true even in the most casual family snapshot. The photographer’s way of seeing is reflected in his choice of subject. The painter’s way of seeing is reconstituted by the marks he makes on the canvas or paper. Yet, although every image embodies a way of seeing, our perception or appreciation of an image depends also upon our own way of seeing. (It may be, for example, that Sheila is one figure among twenty; but for our own reasons she is the one we have eyes for.)

“Every image embodies a way of seeing.”


Shadows of the Lost Object: Present Image, Absent Original

Images were first made to conjure up the appearances of something that was absent. Gradually it became evident that an image could outlast what it represented; it then showed how something or somebody had once looked – and thus by implication how the subject had once been seen by other people. Later still the specific vision of the image-maker was also recognized as part of the record. An image became a record of how X had seen Y. This was the result of an increasing consciousness of individuality, accompanying an increasing awareness of history. It would be rash to try to date this last development precisely. But certainly in Europe such consciousness has existed since the beginning of the Renaissance.

No other kind of relic or text from the past can offer such a direct testimony about the world which surrounded other people at other times. In this respect images are more precise and richer than literature. To say this is not to deny the expressive or imaginative quality of art, treating it as mere documentary evidence; the more imaginative the work, the more profoundly it allows us to share the artist’s experience of the visible.

“Images were first made to conjure up the appearances of something that was absent”. This world is a world of images, of appearances (“phenomena”). There is no “matter”, nothing material holding it all up, as phenomenology and quantum mechanics has now shown: only probability waves, which only come into definite being (ie into the world of phenomena) when they are observed. Plato was half-right with his allegory of the ‘cave’: appearances are indeed forms of “projections”, of a lost original. But that doesn’t make them less “real”, and these projections are projections from within consciousness out: they are images, produced by the Imagination. Blake corrected many of the Errors of the Platonic system. “Every Natural Effect has a Spiritual Cause, and Not/ A Natural: for a Natural Cause only seems, it is a Delusion/ Of Ulro: & a ratio of the perishing Vegetable Memory” (Milton: a Poem)


Single Vision: Perspective: the Newtonian perceiver as God

“May God us keep From Single vision & Newtons sleep” (Blake, Letter to Thomas Butt, 22 November 1802)

Today we see the art of the past as nobody saw it before. We actually perceive it in a different way. This difference can be illustrated in terms of what was thought of as perspective. The convention of perspective, which is unique to European art and which was first established in the early Renaissance, centres everything on the eye of the beholder, it is like a beam from a lighthouse – only instead of light travelling outwards, appearances travel in. The conventions called those appearances reality.

“The convention of perspective, which is unique to European art and which was first established in the early Renaissance, centres everything on the eye of the beholder”. Pic: A figure illustration in Isaac Newton’s Opticks. Note the single, disembodied Eye: the new God.

Perspective makes the single eye the centre of the visible world. Everything converges on to the eye as to the vanishing point of infinity. The visible world is arranged for the spectator as the universe was once thought to he arranged for God.

According to the convention of perspective there is no visual reciprocity. There is no need for God to situate himself in relation to others: he is himself the situation. The inherent contradiction in perspective was that it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.

For the Cubists the visible was no longer what confronted the single eye, but the totality of possible views taken from points all round the object (or person) being depicted.

From Single Vision to Relativity: Newtonian perspective “makes the single eye the centre of the visible world”; in Einsteinian perspective, God is restored as the collective multiplicity of vision: it’s all about visual reciprocity, and relationship, and relativity, which together constitute “reality”: fourfold.


Commodity Perception: The Market, Materialism, and the Possessive Eye

The National Gallery sells more reproductions of Leonardo’s cartoon of The Virgin and Child with St Anne and St John the Baptist than any other picture in their collection. A few years ago it was known only to scholars. It became famous because an American wanted to buy it for two and a half million pounds.

Leonardo’s cartoon of The Virgin and Child with St Anne and St John the Baptist

Now it hangs in a room by itself. The room is like a chapel. The drawing is behind bullet-proof perspex. It has acquired a new kind of impressiveness. Not because of what it shows – not because of the meaning of its image, it has become impressive, mysterious, because of its market value.

The bogus religiosity which now surrounds original works of art, and which is ultimately dependent upon their market value, has become the substitute for what paintings lost when the camera made them reproducible. Its function is nostalgic. It is the final empty claim for the continuing values of an oligarchic, undemocratic culture, if the image is no longer unique and exclusive, the art object, the thing, must be made mysteriously so.

Who Are You? “if the image is no longer unique and exclusive, the art object, the thing, must be made mysteriously so”


Thingyification: Oil Paintings as Commodities 

Stuff: “The analogy between possessing and the way of seeing which is incorporated in oil painting”

Oil paintings often depict things. Things which in reality are buyable. To have a thing painted and put on a canvas is not unlike buying it and putting it in your house. If you buy a painting you buy also the look of the thing it represents.

This analogy between possessing and the way of seeing which is incorporated in oil painting, is a factor usually ignored by art experts and historians. Significantly enough it is an anthropologist who has come closest to recognizing it.

Levi-Strauss writes:

It is this avid and ambitious desire to take the object for the benefit of the owner or even of the spectator which seems to me to constitute one of the outstandingly original features of the art of Western civilization.

If this is true – though the historical span of Levi-Strauss’s generallzation may be too large – the tendency reached its peak during the period of the traditional oil painting.

The term oil painting refers to more than a technique. It defines an art form. The technique of mixing pigments with oil had existed since the ancient world. But the oil painting as an art form was not born until there was a need to develop and perfect this technique (which soon involved using canvas instead of wooden panels) in order to express a particular view of life for which the techniques of tempera or fresco were inadequate. When oil paint was first used – at the beginning of the fifteenth century in Northern Europe – for painting pictures of a new character, this character was somewhat inhibited by the survival of various medieval artistic conventions. The oil painting did not fully establish its own norms, its own way of seeing, until the sixteenth century.

How Art promotes Materialistic Consumption

Nor can the end of the period of the oil painting be dated exactly. Oil paintings are still being painted today. Yet the basis of its traditional way of seeing was undermined by Impressionism and overthrown by Cubism. At about the same time the photograph took the place of the oil painting as the principal source of visual imagery. For these reasons the period of the traditional oil painting may be roughly set as between 1500 and 1900.

The tradition, however, still forms many of our cultural assumptions. It defines what we mean by pictorial likeness. Its norms still affect the way we see such subjects as landscape, women, food, dignitaries, mythology. It supplies us with our archetypes of ‘artistic genius’. And the history of the tradition, as it is usually taught, teaches us that art prospers if enough individuals in society have a love of art.

What is a love of art?


The Feasting Eye: Learning to Love Property through Visual Perception

Girl with a Pearl Eye

The art of any period tends to serve the ideological interests of the ruling class. If we were simply saying that European art between 1500 and 1900 served the interests of the successive ruling classes, all of whom depended in different ways on the new power of capital, we should not be saying anything very new. What is being proposed is a little more precise; that a way of seeing the world, which was ultimately determined by new attitudes to property and exchange, found its visual expression in the oil painting, and could not have found it in any other visual art form.

Oil painting did to appearances what capital did to social relations. It reduced everything to the equality of objects. Everything became exchangeable because everything became a commodity. AlI reality was mechanically measured by its materiality. The soul, thanks to the Cartesian system, was saved in a category apart. A painting could speak to the soul – by way of what it referred to, but never by the way it envisaged. Oil painting conveyed a vision of total exteriority.

“Oil painting did to appearances what capital did to social relations”

What distinguishes oil painting from any other form of painting is its special ability to render the tangibility, the texture, the lustre, the solidity of what it depicts. It defines the real as that which you can put your hands on. Although its painted images are two-dimensional, its potential of illusionism is far greater than that of sculpture, for it can suggest objects possessing colour, texture and temperature, filling a space and, by implication, filling the entire world.

Works of art in earlier traditions celebrated wealth. But wealth was then a symbol of a fixed social or divine order. Oil painting celebrated a new kind of wealth – which was dynamic and which found its only sanction in the supreme buying power of money. Thus painting itself had be able to demonstrate the desirability of what money could buy. And the visual desirability of what can be bought lies in its tangibility, in how it will reward the touch, the hand, of the owner.

Memento mori: Holbein’s Ambassadors

In the foreground of Holbein’s Ambassadors there is a mysterious, slanting, oval form. This represents a highly distorted skull: a skull as it might be seen in a distorting mirror. There are several theories about how it was painted and why the ambassadors wanted it put there. But all agree that it was a kind of memento mori: a play on the medieval idea of using a skull as a continual reminder of the presence of death. What is significant for our argument is that the skull is painted in a (literally) quite different optic from everything else in the picture. If the skull had  been painted like the rest, its metaphysical implication would have disappeared; it would have become an object like everything else, a mere part of a mere skeleton of a man who happened to be dead.

Memento mori: Banksy’s Girl With a Balloon self-destructing

This was a problem which persisted throughout the tradition. When metaphysical symbols are introduced (and later there were painters who, for instance, introduced realistic skulls as symbols of death), their symbolism is usually made unconvincing or unnatural by the unequivocal, static materialism of the painting-method. 


Blake vs. the Art World 

“the exceptional case of William Blake”

It is the same contradiction which makes the average religious painting of the tradition appear hypocritical. The claim of the theme is made empty by the way the subject is painted. The paint cannot free itself of its original propensity to procure the tangible for the immediate pleasure of the owner.

It is interesting to note here the exceptional case of William Blake. As a draughtsman and engraver Blake learnt according to the rules of the tradition. But when he came to make paintings, he very seldom used oil paint and, although he still relied upon the traditional conventions of drawing, he did everything he could to make his figures lose substance, to become transparent and indeterminate one from the other, to defy gravity, to be present but intangible, to glow without a definable surface, not to be reducible to objects.

This wish of Blake’s to transcend the “substantiality” of oil paint derived from a deep insight into the meaning and limitations of the tradition.

The Medium IS the Message: “This wish of Blake’s to transcend the ‘substantiality’ of oil paint derived from a deep insight into the meaning and limitations of the tradition.” Blake’s illustrations to Dante’s Divine Comedy are in a way about ascending from the realm of oil painting (corpuscular vision, materiality, people as things), and moving into the world of actual reality (flux, spirit, dynamic change, inter-relationships).


Coda: Art and Class: The Manufactured Products of Today

We are accused of being obsessed by property. The truth is the other way round. It is the society and culture in question which is so obsessed. Yet to an obsessive his obsession always seems to be of the nature of things and so is not recognised for what it is. The relation between property and art in European culture appears natural to that culture, and consequently if somebody demonstrates the extent of the property interest in a given cultural field, it is said to be a demonstration of his obsession. And this allows the Cultural Establishment to project for a little longer its false rationalised Image of itself.

In the 21st Century Society of the Spectacle, the Image has not merely become a commodity, but a way of ensuring that the boundary between person and brand is eroded. Is Rihanna selling Vita Coco or is Vita Coco selling Rihanna? It’s the ultimate reduction of a human being into a mere Thing, a disposable commodity object. As usual, notes Berger, “the art of any period tends to serve the ideological interests of the ruling class.”

Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.

Capitalism survives by forcing the majority, whom it exploits, to define their own interests as narrowly as possible. This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.




John Berger (1926– 2017) was an English art critic, novelist, painter and poet. His novel G. won the 1972 Booker Prize, and his essay on art criticism Ways of Seeing, written as an accompaniment to the BBC series of the same name, is often used as a university text. The above article is an edited and abbreviated version of that work. To read the full book click here.

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