The Jesus Field: Observation, Participation, and how Images alter the Observer
Introduction: Jesus and the Human Imagination
In All Religions are One (1788) Blake declared “That the Poetic Genius is the true Man. and that the body or outward form of Man is derived from the Poetic Genius” (Principle 1st). Blake here is drawing attention to the great, hidden secret of both reality and the nature of God, which is Form. Forms are not ‘things’ but processes or organising movements. Forms are rooted in and expressions of (creations of) an underlying “former”, which in Blake’s early work he called the “Poetic Genius” to signify its formative aspect, a term which is derived from the same root as the word from which we also get “genesis” and indeed “genetic”. According to Blake it is this that gives each body its individual as well as generic “form”. In contrast to almost all other spiritual traditions, Blake understood that forms are not temporary and unimportant but eternal, continually creating and recreating themselves. They are vast invisible forming fields, similar to what Rupert Sheldrake has more recently termed “morphogenetic fields”.
William Blake believed that Christianity is art and that Jesus Christ was an artist, who is both the model and the source of artistic activity. These ideas are central to his artistic and religious vision, and are expressed in various forms throughout his career: from the early account of the Poetic Genius in All Religions are One, to the late aphorisms of the Laocoön plate.
This article examines why Blake identified Christ as artist and Christianity as art. My central argument is that Blake expresses this theory – or theology – of art through his visual representations of Christ. Blake did not mean that Jesus produced works of fine art, nor that one must do so in order to be Christian; rather, Christ’s identity is Imagination, and as such all his acts and all activity in him are art. Thus, I examine Blake’s depictions of Jesus’ life and ministry, and show that Blake represents these themes as analogous to the work of the artist because Jesus changes the way that we perceive the world.
As Morris Eaves highlights at the end of Blake’s Theory of Art, for Blake, Jesus’ art was his public ministry – his parables and miracles were acts of self-expression, which sought to create a new social order. So too Blake seeks, through his art, to engender a community of Imagination. This community is the Divine Body, which is Jesus, who is Imagination – as expressed in the Laocoön aphorism quoted below:
Thus, Blake’s depictions of Christ are also representations of artistic activity; they include not only images of Jesus’ public ministry, but also of his birth, death and resurrection, as an apocalyptic agent, and in extra-biblical roles.
Whilst Blake’s vision of Christ as the supreme type of the artist was by no means a static concept, it emerged in his works as early as All Religions are One and can be found in works from throughout his career. This article explores how Blake envisaged the life of Christ as manifesting the principles of art through case studies that examine five major themes in Blake’s depictions of Christ in key pictorial projects in his oeuvre: art as regeneration, art as inspiration, art as facilitator, art as eternal, and art as iconoclastic. Imagination alters the way we see the world, and our relationship with it: that is to say, since observed and observed are fundamentally entwined and interdependent (or “entangled”, in the language of modern quantum field theory), imagination alters, or restores, the nature of reality itself – to a unified and integrated (“holistic”) whole, or “vision”.
Jung, Magic, and the Manipulation of Eros: How Capitalism Controls Us
Bernay’s classic work, Propaganda (1928) explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics and effect social change. Bernays’ thesis is that “invisible” people who create knowledge and propaganda rule over the masses, with a monopoly on the power to shape thoughts, values, and citizen response. “Engineering consent” of the masses, he argued, would be vital for the survival of capitalism.
In this post we explore how the psychology of Carl Gustav Jung and Sigmund Freud’s psychoanalysis have been used by the marketplace to transform products into magical brands that we subconsciously connect with.
What (Freud’s nephew) Edward Bernays and his fellow marketers did was to introduce eros to the marketplace and to explore a new technique to infuse products with its energy. Products started to transmute into pseudo-symbols when charged with psyche, libido, emotional appeal, and the promise to still the desires constantly stirring within the consumer’s unconscious.
Influenced by the insights of psychoanalysis, a new method of marketing was born, one that would reshape the field of advertising and form a psychological framework for the industry that today is referred to as branding.
The word brand derives from Old Norse, a Viking language spoken in Scandinavia until the fifteenth century. Brandr meant ‘to burn’. Later in history, the word came to identify the process of marking cattle, criminals, and slaves using a hot iron, a precursor to the logo.
Brands today are more than mirrors for our unspoken, often unconscious, psychological wants and desires.